In China, arising from livestreaming promotion trend are tools that help brands better predict what and how to sell through their live commerce stores. One of the players providing such software is Zhiyi Tech, a four-year-old company based out of Hangzhou. The company said it recently raised close to $100 million from three rounds of funding. Zhiyi is building a one-stop solution for brands and influencers making money off live commerce. (China's Zhiyi Tech raises $100M to help fashion brands predict bestsellers, TechCrunch)
Comment：
As of date, the vigorous development of livestreaming promotion in China has relied on the application of cutting-edge technologies including AI and big data. By virtue of independent innovation fruits, more and more Chinese brands are accelerating their digital transformation process, so as to improve the customers' consumption experience and win good reputations.
（Editor Tian Yihui）
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